It is the dream of every website owner to have quality and targeted traffic to their websites. However, unless you have set a good budget for paid traffic, the process of getting free quality traffic is usually a painful and takes a lot of time with no guarantee of success. But for those using WordPress, it is relatively easy to gain better search engine rankings as compared to the other platforms. It is a SEO friendly CMS and it will help you a great deal in your SEO endeavors. Below are some of the unique features that make it to friendly to the search engines:
Structured for the Search Engines
The structure of WordPress is in such a manner that it enables proper and efficient content organization. It takes into account content features such as headers, alt tags, Meta tags, descriptions etc to arrange and display content in the manner desired by the search engines. With such a structure, it won’t only be easy for the search bots to index the pages but also the users will have a great experience going through the website. The end result is better rankings leading to increased traffic flow to the website.
One factor considered by the search engines in awarding rankings is the URL structure of the website. A good URL should be relevant to the content upon which it is pointing towards. The URL should also make sense not only to the search engine bots but also to the user who will be clicking on it. WordPress allows you to have relevant and customized URL for your pages and posts. For example, if you have a post talking about contemporary arts, you can have a URL that reads http://mysite.com/contemporaryarts instead of one which reads http://mysite.com/sod38200sdfas. You will get better rankings with the former compared to the latter.
Ability to Optimize Images
Image optimization is one feature ignored by the majority of the content management systems. WordPress however offers great flexibility with regards to image optimization. You are free to optimize your images using headers, Meta tags, alt tags, descriptions etc. The benefit of doing so is that you are making it easy for users, including those using screen readers to make sense of the images you have in your WordPress website for creative artists. Because image optimization enhances the user experience, you will eventually get better search engine rankings on your website.
WordPress Has Inbuilt RSS Feeds
The RSS Feeds help in syndicating your content to several feed directories in entire internet. It is a subtle way of telling the internet as well as the search engine bots that you have new content which they should come and check out. WordPress comes with inbuilt RSS feed which submits feeds to several other directories whenever you have fresh and new content in your website. In the absence of this, you will have to do this manually – a painful process that takes a lot of time. With this feature, bots will visit your site each time you post new content and rank the content accordingly.