Humans are visual beings who tend to have different responses to colors. Several researches conducted over the years show that colors have the ability to influence a person’s state of mind and therefore it is very important to consider in detail the color scheme of your website.
Your choice of website colors can determine if the visitor will stay long in the site, bounce back immediately, make a purchase or subscribe to your newsletter. You therefore have every reason to be vigilant and considerate on the colors you use on your site and presented here are a few tips to help you find your way around with the site colors:
Natural Color Palettes Work Best
When compared to their artificial counterparts, natural color palettes are more pleasing to most people. They are easy to use and can be combined to create various emotional responses you wish to invoke in the visitors. Artificial color palettes such as bright green or bright red have a tendency of causing the eyes to get fatigued thus making the visitors to navigate away very fast.
It is also important to note that different color combination will work for different products or industries. For instance, if you are promoting culinary products, then primary colors such red, yellow or green can do very well.
Contrast The Page’s Background And The Text
The main aim of creating contrast is to enhance readability of the site and put emphasis on the images present on the page. To enhance the readability of the text on the website, the text should contrast the background. For instance, black text on a white background will be very appropriate. Other than white, backgrounds such as grey, black or dark blue will also work well with white text.
Suppose you want to attract attention to particular product images on the page, you can contrast between saturated and desaturated colors either in the background or foreground but not the same type for the background as well as the foreground.
Always Create Chromatic Harmony with Utmost 3 Colors
For a pleasant visual experience of the site visitors, it is recommended that you create a chromatic harmony by using three colors consistently throughout the website. Though three is the recommended number you can play around with, you can try four or five provided that you maintain the harmony and consistency throughout the website? More colors will end up causing inconsistency and ultimately distracting the visitor from carrying out the intended objective.
Consider Persons with Visual Disability
When choosing the color scheme of your website, you should have in mind that there are certain people with visual impairment who will also be browsing your website. You need to consider them as well.
Finally, you have to remember that you ultimate choice of colors will be determined by the emotions you wish to invoke from the site visitors. Different color combinations have different meanings and will create different reactions from your visitors. Again, the reactions will vary depending on the age, gender and cultural background amongst others. Therefore, proper market research is important to find the right combination which will create the intended emotional reaction to the prospective visitors to your site.